business

TheForbesFab40:ClassementdelavaleurdeMarquesdansleSport

Le magazine américain Forbes vient de sortir son célèbre classement « The Forbes Fab 40 », présentant les dix plus fortes valeurs de marques dans 4 univers : Marques, Evénements, Equipes et Athlètes.
Et cette année, le quatuor gagnant n’est autre que Nike, le Super Bowl, les New York Yankees et Lebron James.

Voici la classement détaillé par catégorie:

The Forbes Fab 40: The World’s Most Valuable Sports Brands 2014:

– 1: Nike: Brand Value 2014: $19 billion, Brand Value 2013: $17.3 billion

– 2: ESPN: Brand Value 2014: $16.5 billion, Brand Value 2013: $15 billion

– 3: Adidas: Brand Value 2014: $5.8 billion, Brand Value 2013: $7.1 billion

– 4: Sky Sports: Brand Value 2014: $4.5 billion, Brand Value 2013: $4.1 billion

– 5:Under Armour: Brand Value 2014: $4.1 billion, Brand Value 2013: $3.7 billion

– 6: Reebok: Brand Value 2014: $880 million, Brand Value 2013: $1.1 billion

– 7: YES: Brand Value 2014: $680 million, Brand Value 2013: $625 million

– 8: NESN: Brand Value 2014: $525 million, Brand Value 2013: $510 million

– 9: MLBAM: Brand Value 2014: $520 million, Brand Value 2013: $480 million

– 10 UFC: Brand Value 2014: $440 million, Brand Value 2013: not listed

The Forbes Fab 40: The World’s Most Valuable Event Brand in Sports

– 1: Super Bowl: Brand Value 2014: $500 million, Brand Value 2013: $464 million

– 2: Olympic Games (Summer): Brand Value 2014: $348 million, Brand Value 2013: $348 million

– 3: Olympic Games (Winter): Brand Value 2014: $285 million, Brand Value 2013: $123 million

– 4: FIFA World Cup: Brand Value 2014: $170 million, Brand Value 2013: $160 million

-5: NCAA Men’s Final Four: Brand Value 2014: $143 million, Brand Value 2013: $137 million

– 6: UEFA Champions League: Brand Value 2014: $139 million, Brand Value 2013: $117 million

– 7: MLB World Series: Brand Value 2014: $113 million, Brand Value 2013: $135 million

– 8: WrestleMania: Brand Value 2014: $105 million, Brand Value 2013: not listed

– 9: Daytona 500: Brand Value 2014: $100 million, Brand Value 2013: $98 million

– 10: Kentucky Derby: Brand Value 2014: $99 million, Brand Value 2013: $97 million

Forbes Fab 40: The Most Valuable Team Brands In Sports:

– 1: New York Yankees: Brand Value 2014: $521 million, Brand Value 2013: $443 million

– 2: Real Madrid: Brand Value 2014: $484 million, Brand Value 2013: $450 million

– 3: FC Barcelona: Brand Value 2014: $438 million, Brand Value 2013: $361 million

– 4: Dallas Cowboys: Brand Value 2014: $404 million, Brand Value 2013: $273 million

– 5: Manchester United: Brand Value 2014: $399 million, Brand Value 2013: $433 million

– 6: New England Patriots: Brand Value 2014: $351 million, Brand Value 2013: $223 million

– 7: Bayern Munich: Brand Value 2014: $287 million, Brand Value 2013: $203 million

– 8: Los Angeles Dodgers: Brand Value 2014: $279 million, Brand Value 2013: $225 million

– 9: Boston Red Sox: Brand Value 2014: $260 million, Brand Value 2013: $237 million

– 10: Los Angeles Lakers: Brand Value 2014: $254 million, Brand Value 2013: $145 million

Forbes Fab 40: The Most Valuable Athlete Brands In Sports

– 1: Lebron James: Brand Value 2014: $37 million, Brand Value 2013: $27 million

– 2: Tiger Woods: Brand Value 2014: $36 million, Brand Value 2013: $46 million

– 3: Roger Federer: Brand Value 2014: $32 million, Brand Value 2013: $46 million

– 4: Phil Mickelson: Brand Value 2014: $29 million, Brand Value 2013: $25 million

– 5: Mahendra Singh Dhoni: Brand Value 2014: $20 million, Brand Value 2013: $21 million

– 6: Usain Bolt: Brand Value 2014: $19 million, Brand Value 2013: $20 million

7: Cristiano Ronaldo: Brand Value 2014: $17 million, Brand Value 2013: $13 million

– 8: Kobe Bryant: Brand Value 2014: $15 million, Brand Value 2013: $19 million

– 9: Lionel Messi: Brand Value 2014: $12 million, Brand Value 2013: $13 million

– 10: Rafael Nadal: Brand Value 2014: $10 million, Brand Value 2013: not listed